An Open Letter From Our CEO, Lulu Liang

An Open Letter From Our CEO, Lulu Liang

Dear Girlboss Community,

From the beginning, Girlboss has always championed women to blaze their own paths. We authentically believe in our power as women, and we want to help our ambitious community to achieve success on their terms. We all know that the boys’ club has historically prevented the promotion of women—as founders, professionals, freelancers and beyond. We believe that women have unfair, structural disadvantages to overcome—and we’re here to help.

Enter Girlboss Goods. It’s our new, elevated and curated marketplace of products made exclusively by female-founded and operated businesses. Every product, from the perfect work tote to an empowering affirmation kit, comes to you from a brand we love and a brand founder who inspires us.

Bloomberg reported that only 2% of venture funding in 2021 went to female-founded companies despite them statistically performing better.

Girlboss Goods makes it easier for you to vote with your dollar and support female-founded businesses while discovering great Girlboss-approved products for work, wellness, gifting and fashion at the same time.

Bloomberg reported that only 2% of venture funding in 2021 went to female-founded companies despite them statistically performing better.

We’ve witnessed dozens of brands rocket after one celebrity name-check or buzzy press mention. With Girlboss Goods, we’re inviting upstart brands (35% of whom are BIPOC-owned) to tap into our amazing community, and to connect with consumers who care about supporting female-founded brands and putting purpose behind a purchase.

Bottom line: we believe that women make amazing entrepreneurs; we are powerful and resilient. We’re here to uplift each other and to share their stories. That’s why, along with hosting some of their top products, we’re also spotlighting their journeys: from the ah-ha moment to their greatest ups and downs. This is just the beginning of our mission to help women achieve success on our own terms.

We’re so excited to share this with you, our beloved community.

With gratitude,
Lulu and Team Girlboss