Meet The Founders
CARLING & ALEXANDRA
The swimwear brand created out of a shared love of long summer days in the Canadian Prairies. Or “Chasing pink skies, and the nearest body of water,” says co-founder Carling. “Our goal is to empower women to feel like the best versions of themselves in luxe classic pieces that are consciously designed, comfortable, and curated for your everyday life.”
The brand launched during the pandemic, “we were unsure of the uptake,” shares Carling, “but given that our branding and product offerings emphasize your everyday living—be it poolside, lakeside or in your backyard, this resonated with the consumer that swim didn't necessarily need to be correlated to travel.”
The brand also locked in its first big influencer partnership with The Birds Papaya, which helped take the brand to new heights.