Meet The Founder
Stylist Neumi Anekhe was born in Norway to Nigerian parents. This unique blend of Scandinavian and African influences informs her bold, yet minimalist designs. The brand is focused on jewelry and bodysuits for women who bring intention and meaning to their style.
Anekhe is also on a mission to bring some much-needed representation to the fashion industry—when she first came to New York as a stylist, she was dismayed by the lack of BIPOC-owned brands when pulling looks for clients. Oma The Label (named for her father) features products on a truly diverse cast of models, and products feature a mix of Norwegian and Nigerian names.
The pandemic (namely, Zoom) has accelerated Anekhe’s jewelry business, and her pieces have been spotted on Michelle Obama and Phoebe Tonkin. Plus, press accolades from the likes of ELLE and Vogue keep the good vibes rolling.