Pastel colors have been enjoying a prolonged moment in the sun. This signature card and envelope set now comes dipped in the dreamiest lavender hue–the color of fancy soap and even fancier macarons.
Meet The Founder
ALISSA BELL
Though she’s the daughter of an entrepreneur, Alissa Bell didn’t immediately follow in her father’s brand-building footsteps. Her first job out of UCLA was at a global accounting firm. But Bell knew she wanted to carve her own path doing something artistic. “I looked at the women 5-20 years ahead of me at the firm and knew that I wanted to live life on my terms, have young children with the option of being home, and challenge myself creatively.”
When she first launched her paper and printing business, Bell was creating for other clients–her first job was wedding invitations. After 6 years of creating for others, Bell launched her line of stationery and paper goods in 2017. Her favorite creation is the signature envelope with its standout slanted flap.
Bell, who also owns a restaurant in Carmel by The Sea, (not-so-coincidentally called Stationæry) built her company around the value of flexibility. “Ten years ago, I didn't have kids—now I have three! I wanted my future self to have the option to be home while they were young. I can dial down or dial up depending on the stage I’m at as a woman. My youngest is now nearing a year old, and I'm excited to be dialing the business back up!”
