Flora & Noor

Bright Side Serum

$34.00 USD

The Flora & Noor Bright Side Serum is a concentrated delivery system for the highest form of active, bioavailable Vitamin C suspended in a concentrated base of pure vegan hyaluronic acid to brighten your complexion, even skin taone, and boost collagen production. Vitamin C is a key component to many skin-brightening regimens, as it works to treat hyperpigmentation and keep inflammation at bay. 
Benefits
How to Use
Ingredients
Shipping & Returns
  • Neutralizes skin-damaging free radicals
  • Has antimicrobial benefits
  • Refines the look of skin texture
  • Reduces the appearance of wrinkle formation
  • Boosts Collagen Production
  • Work to treat hyperpigmentation and fade dark spots
Apply a small amount to the entire face, neck and decollete. Allow to dry. Can be used daily; can be used under makeup. Follow with any of our moisturizers
  • Vitamin C: Helps protect your skin against everyday enviromental stressors like pollution and UV rays, while also working as a powerful dark spot corrector
  • Vitamin E: Known to decrease redness and yield a brighter and more even complexion, clearer pores, fewer signs of aging, and improved appearance of scars and stretch marks
  • Botanical Hyaluronic Acid: Acts as a humectant that attracts water to the skin in an effort to hydrate. Penetrates easily and recommended for plumper, dewier skin
  • Organic Gotu Kola: Fades sun spots and damage, reduces wrinkle formation, and boosts cellular hydration. Gotu Kola is a proven collagen stimulant proven to work 120 times more effectively than synthetic collagen!
U.S. Shipping Only. Delivery from 2-5 business days with 1-2 day processing time. Shipping is free on orders over $75. This is shipped from Flora & Noor and not from Girlboss. Returns are accepted within 30 days of purchase. Email your Name, Order Number, Item(s) you are returning and Reason for return to contact@floraandnoor.com.

Why We Love it

Founder Jordan Karim says that her entire Vitamin C line was “ selfishly created” to treat her hyperpigmentation, melasma, aging, and uneven complexion. This serum goes the extra mile to help protect your skin against everyday environmental stressors like pollution and UV rays, while also working as a powerful dark spot corrector.

Meet The Founder

JORDAN KARIM

Meet the founder: Jordan Karim worked out as a research chemist and then a pharmaceutical skincare consultant for 9 years. "I loved skincare, and seeing patients get efficacious results. However, none of the skincare was vegan, halal, cruelty free, or aimed to truly target the skin concerns of those with melanin-rich skin.’ So Karim set out to create the first halal-certified skincare brand in the U.S.

What does it mean for a brand to be halal certified? Products cannot contain alcohol or animal byproducts. "Halal beauty is so important because there are billions of Muslims with great purchasing power in the U.S." says Karim. "As a black muslim woman, there are so many brands in the market with ingredients that I could not personally use. That prompted my question, what if I could create something that was inclusive of everyone, with ingredients that go past being cruelty-free or vegan?"

Karim’s first success came when her Vitamin C Resurfacing Toner sold out in just 48 hours after being restocked. Beyond product, values are the core of everything Karim does. "My business values are to be good to people and good to the planet. Being good to the people means representing my community, creating products that are inclusive, boosting community morale, and creating more opportunities. Being good to the planet means consciously creating formulas that are halal certified, cruelty-free and 100% vegan."