The oil-pulling trend is more than, well, a trend. It’s an age-old wellness practice rooted in the belief that oral care extends to your whole self. This tasty product (hello, mint and coconut) is significantly more delightful to use than standard mouthwash. Plus, it soothes gums while freshening and detoxifying your mouth.
Meet The Founder
Sabrina Parr ran her own ecommerce store specializing in natural beauty products. This love of organic beauty inspired her to create her own brand. Today, Keeko offers a curated range of oral care products, and it’s the first certified plastic neutral oral care brand in Australia. The holistic products adhere to Ayurvedic principles, and the hard-working formulas incorporate skincare-worthy ingredients. Keeko works with top chemists and formulators who value natural Australian botanicals and effective natural ingredients.
“Owning a small business is the hardest thing I have ever done,” says Parr. “It's a real test of commitment to your original mission and the grit to carry on through the constant hurdles that get thrown at you, especially as a product-based business.”