Sophia Amoruso: Welcome To This New Thing We Launched

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Sophia Amoruso: Welcome To This New Thing We Launched

Many moons ago I realized it was time for us to move onto a dynamic, more immersive, faster, more mobile-friendly, search-friendly, and brand-elevating experience for our community. And that is what we’re unveiling today.

The Secret To Building A Brand They’ll All Remember

How To

The Secret To Building A Brand They’ll All Remember

I think it’s fair to say I know a thing or two about branding—Girlboss wouldn’t be half of what it is today if I hadn’t kept this “mission” at the forefront of my mind. To grow from a book to a movement to a media company is not the normal way we were taught to build things.

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