We’re all about embracing the idea of your beauty routine as a personal statement and upending the stereotype that makeup is something that’s strictly superficial. And that’s perhaps never felt truer than it is now, with beauty brands doing their part to support and empower women, and in many cases, make a political statement. From a glass-ceiling-inspired lip gloss to a body butter that supports Planned Parenthood, take a look at these seven ways your beauty routine can empower women:
S.W. Basics Hibiscus Mask
The 2017 Women’s March on Washington may be behind us, but natural beauty brand S.W. Basics is celebrating all year long with their Women’s March Collection. And for the next year, 5% of all Hibiscus Mask sales will be donated to pioneering breast cancer education and prevention organization Keep a Breast.
Beautiful Rights Gloss Ceiling Lip Gloss & Pantsuit Pink Lipstick
With punny names like “Gloss Geiling Lip Gloss” and “Pantsuit Pink Lipstick,” Beautiful Rights’ lip glosses and lipsticks aren’t the only facets of the brand making a cheeky political statement—its mission is, too. When you purchase a product from Beautiful Rights, the brand donates 20% of the sale to a women’s rights and gender initiative of your choice. The kicker? That 20% donation represents the fact that overall, women in the U.S. continue to be paid 20% less than men.
Make Beauty Fine Tune Retexturizing Primer
Empower women in the workforce with Make Beauty’s Fine Tune Retexturizing Primer—or any other Make beauty product of your choice. For every product purchased, the brand donates 10% of sales to the We See Beauty Foundation—an initiative that supports women-led, worker-owned cooperative businesses across the Americas.
YLLO Turmeric Face Scrub
Reap the beauty benefits of turmeric and empower young women and girls with YLLO Turmeric Face Scrub. Traditionally used in South Asian weddings, turmeric is believed to bring good luck to newlyweds—however, in India alone, 47% of girls are married before their 18th birthday. With that in mind, YLLO donates 10% of profits to organizations working to end child marriage around the world.
Earth Tu Face Coconut Body Butter
Plant-based skincare brand Earth Tu Face is on a mission to do right by the planet—and its inhabitants—by aligning some of their most coveted products with stellar organizations that empower women, support human rights and more. From now until the end of Trump’s term, the brand will donate 5% of their Coconut Body Butter sales to Planned Parenthood in honor of women and mothers everywhere.
Thrive Causemetics Cosmo Power Multi-Dimensional Strobing Blush
When it comes to beauty with a purpose, Thrive Causemetics is certainly doing their part. With every beauty product purchased—and we recommend the Cosmo Power Multi-Dimensional Strobing Blush—the philanthropic beauty brand will donate one to help empower a woman battling or recovering from cancer, or who has been the victim of domestic violence.
Om Aroma & Co. Organic Spa Body Wash
Re-transitioning into the workforce after taking care of children can be a challenge, but Savor Beauty is doing their part to mentor women and give them a second chance at a thriving career. Purchasing a product such as the Om Aroma & Co. Organic Body Wash from their site not only helps the company hire and help more women through their Dollars & Scents program, but it also helps empower these women.
