This article is created by Girlboss and Dreamers & Doers.
There’s something powerful about a fresh start—especially when it comes to money. A new year, month, or even day creates space to pause, take stock, and get more intentional about what’s actually supporting your life and the work you’re building.
In this roundup, a smart, outspoken group of women building bold businesses shares the financial priorities they’re bringing into their year. These aren’t flashy resolutions for the sake of optics. They’re thoughtful shifts—from redefining what financial success looks like to setting clearer boundaries that protect both income and energy.
Take this as your permission slip to borrow what resonates, leave what doesn’t, and move forward with money goals that feel aligned, realistic, and fully your own.
Making Intentional and Aligned Money Moves
“I’m making decisions through the lens of the future version of me, not the present one. If she wouldn’t pick it up, pay for it, or participate in it, it’s a no today.” — Charmaine Green-Forde, Founder and CEO of Chapter tOO
“This year, I want profit and peace to exist side-by-side. To make this happen, I plan to do a quarterly alignment check, asking if the way I’m spending my time, money, and energy still matches what I say matters most.” — Lauren Bercuson, Trademark Attorney at Storylock Legal
“I want my business to support my life instead of the other way around. I’ll be hiring the right support and treating my calendar like a cash flow report, so if it doesn’t align with peace, profit, or purpose, it doesn’t belong.” — Amanda Northcutt, Founder and CEO of Level Up Creators
Building a Sustainable Financial Foundation
“A sound cash flow reflects a clean artery of business—and achieving it will mean that I’ve listened to my gut and stopped second-guessing myself. This year, I am going to institute some regular habits in pursuit of this goal: waking up earlier, doing something positive for me every morning, and avoiding networking events that cost resources and don’t actually add meaningful value.” — Anjali Purohit, Founder and Creative Director of Variously
“I resolve to check in often on my own family's financial picture, just the way I encourage my clients to do.” — Catherine Valega, Owner, Certified Financial Planner and Enrolled Agent of Green Bee Advisory
Redefining Financial Success
“I'm launching a new membership to prioritize building a business that generates real financial growth while creating space for motherhood, self-care, and the kind of sustainable success that doesn't require sacrificing ourselves.” — Ashley Graham, Founder, publicist, podcast host, and speaker behind The Conscious Publicist®
“Scaling my business to seven figures in annual revenue is top of mind heading into the new year. I’m planning on slowing down to speed up, reminding myself that busyness isn’t progress and that sometimes feeling stuck is just an invitation to reframe the problem.” — Daeyna Grant, CEO of Gold Crush Cocktails
“My resolution is to build Apollo around financial inclusion, working with clients who are genuinely expanding access and empowerment for underserved communities. I'm tracking this resolution as a revenue metric. By the end of the year, my goal is that 70% of my client work comes from mission-driven organizations.” — Viviane Tschanz, Founder of Apollo Consulting
All individuals featured in this article are members of Dreamers & Doers, a highly curated community and PR Hype Machine™ amplifying extraordinary women entrepreneurs and leaders through authentic connections, credibility-boosting visibility, and opportunities that accelerate big dreams.
