January 11th 2023 - Girlboss & Brunette the Label are excited to announce the launch of a limited-edition apparel collection, now available to shop at BrunettetheLabel.com and Girlboss.com. This is the first collection collaboration with an apparel brand that Girlboss has ever entered into.
As Girlboss has entered its new era, it is important to the company to focus on meaningful launches and collaborations that will signify the new meaning of Girlboss and help women achieve success on their own terms. The partnership with Vancouver-based brand Brunette the Label brings the brand’s core values of uplifting others and women’s empowerment to the forefront. This apparel launch comes on the heels of Girlboss’ recently re-launched podcast, with new host Avery Francis. “For our first apparel launch, we wanted to partner with a brand whose values aligned with our own,” says Jules Diva, Girlboss designer and designer of the collection, “Brunette the Label is female-led, collaborative, inclusive and unapologetic but still playful, so we saw plenty of natural synergies between the two of us. Together we wanted to create a collection that offered a comfy work-from-home uniform to our communities that is still relevant and modern.”
The Girlboss x Brunette the Label collaboration includes heavyweight French cotton terry sets and hats in pink, lilac, brown, white and black. Each piece in the collection is branded with classic Girlboss slogans such as “Girlbossed Too Close To The Sun”, “In My Girlboss Era”, “Recovering People Pleaser” and “No Worries If Not!” “When I first learned about Girlboss, I was inspired by the movement,” says Miriam Alden, founder of Brunette the Label, “I was a new entrepreneur, and being known as a ‘girlboss’ was special to me at the time. I also felt a camaraderie with other girlbosses. That brings us to today, and this collaboration.” Ranging from $29-$88 USD and in sizes X/S to XXXL, the collection is available to shop online on girlboss.com and on brunettethelabel.com starting today.
Since its inception, the term has meant different things to different women, but the brand has consistently stood for ambition. Today, it’s here to help bring a new kind of leadership that embraces authenticity, vulnerability and inclusion. Girlboss is a community of strong, curious, and ambitious women redefining success on our own terms. It’s here to inform, entertain, and inspire action through the content and experiences we create. The team behind Girlboss are unapologetic in their beliefs and values of supporting girls and women who are chasing dreams both big and small.Today, Girlboss provides women all over the world with the tools and mindset to succeed.
About Brunette The Label:
Founded by Miriam Alden in early 2014, Brunette the Label is a clothing brand based in Vancouver, BC Canada. All of the products are passionately designed in Canada by the babes at Brunette Headquarters. The brand believes the word "babe" to be a way of life and strives to create a community that is inclusive
of all babes. Inspiring, strengthening, and elevating each other to be the best version of ourselves. #BABESSUPPORTINGBABES. You can find cozy matching sweatsuits, luxe knitwear, hoodies, classic baseball caps, and more on their site in an array of colors and inclusive sizing. They have collaborated with a handful of brands including: Juicy Couture, The Bird’s Papaya, and more.
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